Cristiano Ronaldo is one the most marketable sport men on earth due to various endorsements with different brands around the world which include Nike, Tag Heuer and Herbalife.
The fierce competition between global brands drives income for the richest
Leading the list of the most marketable
American basketball has the most marketable stars, with eight players in the top 30, while football has only four representatives with Barcelona’s Neymar and Lionel Messi joining Real Madrid’s Gareth Bale and Ronaldo.
Tennis has seven players on the list, including suspended Maria Sharapova and Serena Williams – the only two women in the top 30.
Sports Marketing Power List
(Endorsements in £m and sponsors included)
1. Roger Federer (tennis) 49.2 Nike, Wilson, Credit Suisse, Mercedes, Rolex
2. LeBron James (NBA) 44.3 Upper Deck, Nike, beats, Coke, Kia, Samsung
3. Phil Mickelson (golf) 41 Callaway, Amgen, Barclays, Exxon, KPMG, Rolex
4. Tiger Woods (golf) 36.9 Nike, Rolex, Upper Deck, Hero Motorcorp
5. Kevin Durant (NBA) 29.5 Nike, BBVA, beats, 2K Sports, Panini
6. Rory McIlroy (golf) 28.7 Nike, EA, Omega, Upper Deck, Bose,
7. Novak Djokovic (tennis) 27.9 Adidas, Uniqlo, Head, Seiko, ANZ, Peugeot
8. Cristiano Ronaldo (football) 26.2 Nike, Tag Heuer, Herbalife
9. Jordan Spieth (golf) 26.2 Titleist, Netjets, AT&T, Coke, Rolex, Under
Armour
10. Rafael Nadal (tennis) 26.2 Nike, Tommy Hilfiger, Kia, Telefonica
11. Lionel Messi (football) 23.0 Adidas, EA, Gatorade, Gilette, tata
12. MS Dhoni (cricket) 22.1 Reebok, PepsiCo, Sony
13. Kobe Bryant (NBA) 20.5 Nike, Panini, Hublot
14. Neymar (football) 18.9 Nike, Red Bull, Konami, Gilette, Pan
15. Kei Nishikori (tennis) 16.4 Adidas, Wilson, Tag Heuer, Uniqlo, Jaguar,
Nissan, Asahi, Delta
16. Usain Bolt (athletics) 16.4 Puma,
17. Serena Williams (tennis) 16.4 Nike, Beats, IBM, PepsiCo, Delta, Wilson,
Gatorade, Chase
18. Maria Sharapova (tennis) 16.4 Nike, Evian, Head, Netjets, Avon, Porsche
19. Virat Kohli (cricket) 14.8 Nike, PepsiCo, Toyota
20. James Harden (NBA) 13.9 Adidas, New Era, Beats, BBVA, Foot Locker
21. Peyton Manning (NFL) 12.3 Nike, Gatorade, DirecTV, Buick, Fanatic, Papa
Johns
22. Andy Murray (tennis) 12.3 Head, Jaguar, Standard Life, Under Armour
23. Derrick Rose (NBA) 11.5 Adidas, Powerade
24. Cam Newton (NFL) 9.8 Beats, Gatorade, EA, Under Armour
25. Floyd Mayweather (boxing) 9.8 Burger King, FanFuel, Hublot
26. Dwyane Wade (NBA) 9.8 FanDuel, Gatorade, Hublot, Li-Ning, Pepperidge
Farm
27. Drew Brees (NFL) 9.8 Nike, Wrangler, P&G, Verizon, Microsoft, PepsiCo,
AdvoCare
28. Stephen Curry (NBA) 9.8 Fanatics, Kaiser Permanente, Chase
29. Gareth Bale (football) 9.0 Konami, Adidas, EA, Sony, Foot Locker
30. Kyle Irving (NBA) 9.0 Nike, Panini, PepsiCo, Verizon, Skullcandy,
Activision, FootLocker
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